Language
Overview
BrandNest, an innovative player in the lifestyle segment, sought Digitalo's expertise to increase its digital reach and engagement on social media. The aim was to create a stronger connection to their audience of young, modern consumers while reinforcing the tonality of the brand.
Client:
Alex Ferguson
Date:
2025-04-17
Tools:
Premiere Pro, Canva & Figma
Brand Analysis:
- Digitalo conducted a comprehensive analysis of Brandnest's existing social media strategy. This included identifying which posts generated the highest engagement, analyzing past campaigns, and understanding the needs and preferences of the target audience. The insights laid the foundation for an optimized strategy that could lift the brand's voice.
Strategic Development for Social Media:
- We developed a strategy that combined visually appealing content with targeted publications. The goal was to strengthen Brandnest's position in the market by creating interactive and engaging campaigns that reflected the brand's unique values.
Content Calendars & Promotions:
- Digitalo designed a content calendar with clear themes and promotions. The focus was on delivering inspirational storytelling, tips and interactive elements to create loyalty and engagement among followers.
Results:
- The new social media strategy saw Brandnest's follower base grow by 35%, and engagement levels rose by 50% compared to previous months. The content engaged strongly with the target audience and built a loyal customer base that showed through more shares, comments and direct inquiries. In addition, the strategy resulted in increased traffic to the site, giving the company more conversions and long-term growth in the digital channel.
