Hidayah - Platform for Authentic Islamic Knowledge

Audience analysis:

We have conducted thorough analysis of our primary target group - women aged 16 to 50, with different backgrounds and life situations. We have identified their need for reliable information, a supportive environment and flexible learning.

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Challenges and Needs:

• Many women experience difficulties due to an overload abundance of conflicting information and the lack of reliable sources. They struggle to balance their commitments with their desire to deepen their understanding of Islam. In addition, there is a great need for a platform that specifically addresses the unique perspectives and needs of women.

Solution development:


• To facilitate a meaningful and effective learning journey for our target audience, Hidayah has hired Digitalo to develop a digital platform that carefully integrates courses, resources and a supportive community. Digitalos' design principle ensures that users not only have access to information, but also tools and support to navigate the obstacles they may encounter in their knowledge search, such as overwhelming amounts of conflicting information and the difficulty of identifying trustworthy sources.

Platform Features:


• Hidayah offers a range of specific features to facilitate learning and engagement within the integrated environment. These features include online and offline courses covering various topics within Islam, a comprehensive Islamic library of trusted resources, memberships that provide access to an exclusive learning community, a Dawah platform to facilitate the sharing of Islam's message, and flexible learning formats that can be adapted to different schedules and preferences

Brand Vision:


• Hidayah's overall goal is to convey authenticity, trust and a strong sense of community. Our communication is characterized by clarity, respect and a strong commitment to empower the individual through knowledge.

Results:

• Hidayah's platform has resulted in several positive outcomes for our users. Women have achieved a clearer and deeper understanding of their Muslim identity, increased their knowledge of Islam, developed a greater sense of security and confidence in their faith, and become an integral and active part of a supportive and engaged community. The platform has also helped reduce confusion and frustration previously experienced due to lack of reliable information.