Brand Refresh for LokalHantverk

Brand Audit:


• Conducted an in-depth analysis of LokalHantverk's existing brand, including logo, colour palette and typography. Collected feedback from key stakeholders and customers to identify areas for improvement.

Creation of visual identity:


• Created a modern logo that reflects the brand’s commitment to sustainability and innovation. Developed a refreshed color palette that conveys a fresh, vibrant, and eco-friendly aesthetic. Selected contemporary typography to enhance readability and align with the brand's personality.

Brand Style Guide:


• Compiled a comprehensive brand style guide that outlines the new visual elements, including logo usage, color specifications, typography guidelines, and application examples. This guide ensures consistency across all marketing materials and platforms.

Design of Branding Material:


• Designed various marketing materials, including business cards, brochures, social media graphics, and website elements, to align with the new brand identity. The focus was placed on a uniform design to reinforce brand awareness.

Website Redesign:


• Revamped LokalHantverk's website to reflect the updated brand and improve the user experience. Implemented a clean and modern layout with intuitive navigation and responsive design to ensure access on all devices.

Results:

• The brand refresh successfully elevated LokalHantverks visual identity, making it more appealing and relevant to its target audience. The new design resulted in increased engagement on social media, improved customer feedback and a stronger market presence. The project not only revamped the company's image, but also laid the foundation for future marketing efforts.