At Digitalo, we have years of experience working with companies that have found success with both dedicated design teams and in-house designers. Both options have their strengths and weaknesses, and the best choice depends on a company's unique needs and resources. Here, we will explore both alternatives to help you make an informed decision.
Option 1: Dedicated Design Team
A dedicated design team, like the one we offer at Digitalo, consists of experts specializing in various areas such as graphic design, UX/UI, branding and web development. With access to diverse competencies, we ensure that every project is handled by the right person for the job. Additionally, we manage the entire process, from planning to delivery, allowing you to focus on your core business. A dedicated team provides innovative and creative solutions that help your brand stand out. For companies with varying design needs, this is a flexible and cost-effective solution, where you only pay for the time required.
Challenges with a Dedicated Design Team:
Working with an external team can sometimes involve communication challenges, especially with complex projects. At Digitalo, we strive to create clear processes and close collaborations to ensure projects run smoothly.
Option 2: In-House Designer
Having a designer who works directly within your organization gives you quick access to someone deeply immersed in your company. An in-house designer can quickly adapt to your needs and ensure all design is consistent and aligned with your brand identity.
An in-house designer is also part of your company culture and possesses a unique understanding of your business goals and values, making them particularly valuable for projects requiring a deep understanding of your brand.
Challenges with an In-House Designer:
A single designer may lack expertise in certain areas, meaning you might need to supplement with external specialists. Furthermore, hiring a designer can be a significant cost if your design needs are not continuous.
How Do You Choose?
This blog would emphasize how thoughtful design isn't just about aesthetics but about creating a user experience that feels seamless, intuitive, and genuinely enjoyable, fostering loyalty and sustained interaction with the brand.
If your projects require many different competencies, a dedicated design team is the best choice. It offer flexibility, expertise, and the ability to tailor solutions to your specific needs. If, however, you have a predictable and continuous design need, an in-house designer can be a cost-effective alternative.
Conclusion:
Regardless of which option you choose, it's important that it fits your company's goals and resources. At DIGITALO, we offer dedicated design teams that help you deliver high-quality and strategic solutions. Do you instead need support to build an internal design capacity? We're happy to help you find the right way forward. Contact us today to discuss your needs!